Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Info

This data connector is in Beta. For more information, contact support@treasuredata.com.


The Verizon Media Yahoo! integration exports customer segments for advertising purposes.

  • You can upload user id through Partnermatch API

  • You can upload User and Audience Attribute to Verizon MediaYahoo!

Consumers expect a seamless online experience, whether they’re shopping, banking, reading the news, gaming, or watching videos, no matter where they are or what device they’re using. Verizon Media's Yahoo! content delivery network (CDN) is trusted by some of the world's largest brands for online banking, e-commerce, and media distribution because it offers high quality, performance, reliability, and scale that improve the customer experience and increase loyalty.

Verizon Media Yahoo! helps you:

  • Captivate audiences at scale. 
  • Serve the right ad at the right time.
  • Unify Disney and ABC digital broadband messaging. 

What can you do with this Integration?

  • Match your customer base with the fan base of Verizon Media to Yahoo! to deliver the best personalized experience.

  • Synchronize the segments created on TD with Verizon MediaYahoo!, including custom attributes to provide better categorization and build performant campaigns.

  • Upload or remove audiences to or from Verizon Media Yahoo! segment for Verizon Media Yahoo! DMP ads targeting.


Table of Contents
maxLevel3


Prerequisites

  • Basic Knowledge of Treasure Data.

  • Basic knowledge of Verizon Media Yahoo! DataX API

  • MDM ID provided by Verizon Media Yahoo! support


Requirements and Limitations

The DataX API performs in an asynchrony manner, all operations from the connector take effect ranging from 30 minutes to more than a day. If you need to download the job result contact TD support.

Verizon Media Yahoo! & Provider limitations:

  • 100 API calls per hour

  • 5GB zipped file upload limitation

TD does not support watching the status of the upload segments. You can watch the status by reviewing the TD log.

Obtain Your MDM ID

Contact Verizon Media Support Yahoo! Support for your MDM ID.


Use the TD Console to Create Your Connection

Create a New Connection

In Treasure Data, you must create and configure the data connection prior to running your query. As part of the data connection, you provide authentication to access the integration.

Numbered Headings
start-numbering-with1
start-numbering-ath5
Open TD Console.
Navigate to Integrations Hub Catalog.
Search for and select
Verizon Media
Yahoo!.

Image RemovedImage Added

Select Create Authentication.

Type your MDM ID. For example, OH224.

Type a name for your connection.
Select Done.



Define your Query


Numbered Headings

Excerpt Include
PD:Exporting Your Query Data to Your Destination
PD:Exporting Your Query Data to Your Destination
nopaneltrue


Integration Parameters for

...

Yahoo!

ParameterValuesDescription
Mode

Values are:

  • Partner Match
  • Audience
  • Taxonomy
  • Opt-out

URN Type

Values differ depending on the mode you have selected.

Example types are:

  • PXID
  • GPADVID
  • email
  • DXID
  • ZIP4
  • YAHID

Values differ depending on the mode you have selected.

Uniform Resource Name (URN) identifies a resource or unit of information independent of its location. URNs are globally unique, persistent, and accessible over the network.

Verizon media Yahoo! syntax for an urn:

  "urn":{string}, "seg":[{"id":{string},"ts":{number},"exp":{number}}]

For example, {"urn":"99ff2333f3fe7659c38b3674bc927f32","seg":[{"id":"OH224"}]}

Target Segment ID if Audience mode is selected.

ID of the target Segment. This combines with optional fields in the query result: seg_exp, seg_ts

GDPRif Audience mode is selected.General Data Protection Regulation (EU GDPR)
Dry Runif Taxonomy is selectedEnable to verify if the synchronization is expected without updating the current Taxonomy.

Supported columns for each Mode

Pattern Match:

Column nameTypeRequiredDescription
EmailStringYes

this column accepts plain text emails or SHA256 Hashed emails. Plain text email will be hashed before sending to Verizon Media serverYahoo! server

PXIDStringYes

Query example

Code Block
languagesql
linenumberstrue
select  'abc@tese.com' as email, 'abc' as pxid
UNION ALL SELECT 'abc123@tese.com' as email, 'a12bc' as pxid
UNION ALL SELECT 'abcadcc@tese.com' as email, 'ab1231c' as pxid

Audience:

Column nameTypeRequiredDescription
urnStringYes

Values match your selected URN Type. Plain text email will be hashed before sending

<attribute_id>Any type
Any attribute id defined in your Taxonomy. E.g. Age, Country, G123... You can have multiple attribute ID selected in your query
seg_tsLong
Timestamp associated with the urn
seg_expLong
Expiration time associated with the urn
att_tsLong
Timestamp associated with the attribute
att_expLong
Expiration time associated with the attribute

...

Code Block
languagesql
linenumberstrue
SELECT urn, CT01, GEN, seg_ts, seg_exp, att_ts, att_exp
FROM audiences

Taxonomy

Column nameTypeRequiredDescription
parent_idStringYes

Null value indicates Root taxonomy

idStringYesRequired value and must be unique across the entire company.
nameStringYesA human friendly equivalent of "id"
typeStringYesCurrent supported types are: SEGMENT, ATTRIBUTE 
descriptionString

att_typeString
Attribute type.
att_valuesString
Attribute values
gdpr_modeString

Opt-out

Column nameTypeRequiredDescription
urnStringYes

Values match your selected URN Type. Plain text email will be hashed before sending

Optionally Schedule the Query Export Jobs

You can use Scheduled Jobs with Result Export to periodically write the output result to a target destination that you specify.

Numbered Headings
start-numbering-with1
start-numbering-ath5

Excerpt Include
PD:Scheduling Jobs Using TD Console
PD:Scheduling Jobs Using TD Console
nopaneltrue

Optionally Configure Export Results in Workflow

Within Treasure Workflow, you can specify the use of this data connector to export data.

Learn more at Using Workflows to Export Data with the TD Toolbelt.

...

Yahoo! Configuration Keys

NameTypeRequiredDescription
typeStringYes

verizon_media

mdm_idStringYesYour company MDM ID
upload_modeStringYesPARTNER_MATCH, TAXONOMY, AUDIENCE_UPLOAD, OPT_OUT
urn_typeStringYesApply for Audience upload only
partner_match_urn_typeStringYesApply for Partner Match mode only
opt_out_urn_typeStringYesApply for Opt-out mode only
target_segment_idString
Upload audiences to this segment
gdprBoolean
Default true
taxonomy_dry_runBoolean
Verify the Taxonomy upload job run only (without changing actual data). Default false

Example Workflow for

...

Yahoo!

Code Block
_export:
  td:
  database: td.database
 
+verizon_media_export_task:
  td>: export_verizon_media.sql
  database: ${td.database}
  result_connection: verizon_media
  result_settings:
    type: verizon_media
    upload_mode: audience
    urn_type: Email

...