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In Audience Studio, you can view your data as a parent segment. A parent segment is a set of individual users, products or businesses defined in the Data Workbench. After it is created in the Data Workbench, you can analyze the parent segment either as a group or on an individual profile level, and create targeted segments and journeys of that parent segment in the Audience Studio. You can then push highly personalized communications out to segments or design campaigns that accurately target segments.


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Learn how to quickly set up your segments and organize them for maximum efficiency:

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