Audience Studio is the interface for marketers to build the 360-degree view of their customers, divide those customers into segments, and activate those segments to downstream marketing systems.
Treasure Data pulls ingests data from a variety of first-, second-, and third-party sources and creates a model of your customer data. The model enables you to efficiently receive, and effectively analyze and structure data. You then use Audience Studio to apply the data to reports, campaigns and communications. You can also use Audience Studio with other marketing systems to create a holistic customer data management systemto unify data, resolve identities and build enriched, unified customer profiles. Actionable insights are created using AI & ML to identify high-value audiences, intent signals, and next-best actions. Marketing teams can engage and steer relevant customer journeys by using Audience Studio to segment audiences and activate insights into marketing campaigns.
Within Audience Studio, you can:
Respond to market changes, modifying your parent segments as needed
- Easily create segments that others can quickly comprehend and use
- Intuitively organize all assets at the folder level
Precisely segment your parent segments based on attributes, behaviors, and characteristics
- Create journeys that reflect where customers are in the buying cycle.
View the data at the parent segment level, targeted segment level, or individual profile level
Identify patterns of behaviors or strands on commonality in your parent segment using our machine learning tool, Predictive Scoring
Activate your customer specific data, perhaps by distributing personalized communications to targeted segments or using vendor tools to further process the segmenton targeted segments and actionable insights by creating personalized marketing campaigns throughout the customer journey
In Audience Studio, you can view your data as a parent segment. A parent segment is a set of individual users, products or businesses defined in the Data Workbench. After it is created in the Data Workbench, you can analyze the parent segment either as a group or on an individual profile level, and create targeted segments and journeys of that parent segment in the Audience Studio. You can then push highly personalized communications out to segments or design campaigns that accurately target segments.