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This article supports Treasure Data (v5) Beta

One of the challenges of targeting customers with relevant campaigns is understanding where they are in their customer journey. Knowing where customers are in this journey allows organizations to create campaigns and analyze customer behaviors that are specific to individual customers or customer groups. Many organizations use the traditional marketing funnel to understand where their customers are in the buying process. Being able to use all available customer data to accurately identify exactly in which stage customers are in gives marketers a clear advantage.