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Segmentation is the activity of filtering a collection of customer or account profiles. Within Treasure Data, you can create segments, based on the touch point from any channel.

You can create two types of segments from your master segment:

Batch Segments

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Real-time Segments

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Batch segmentation occurs against master segments built from data across a variety of different sources, and unified using Treasure Workflow and the master segment creation features. As such, these master segments can be more deeply enriched and customized to handle your marketing team’s most complex use cases.

Batch Segments can then be used for exporting to (activating) marketing tools and advertising networks, such as email campaign platforms and social networks. In addition, you can use Batch Segments to enable real-time personalization for people visiting your website, using the Profiles API.

Real-time segmentation operates against streaming data as the data arrives into Treasure Data in real-time. As such, it’s currently limited for use against data deriving from websites with JavaScript SDK installed. In addition, it’s limited to a more narrow range of segmentation logic.

The advantage of Real-time Segmentation is that it can be used to create segments from even the most recent actions taken by someone on your website, including visitors coming to your website for the first time.

Real-Time Segmentation can be used to enable real-time personalization for people who are visiting your website, using the Profiles API.

Learn more about creating segments in this video:

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Limitation

If you know you need to filter based on an array type, you can use Batch segmentation. Real-time segmentation does not support filtering based on array types.

Creating a New Segment

The Batch and real-time segments can be created using the UI. In order to create a segment, the master segment must already be built-in Master Segments.

  1. Navigate to Audience Studio > Segments.

  2. From the Create Batch Segment action menu, select one of the following.


    • Create a batch segment, which will require defining rules for attributes and behaviors

    • Create a folder, which will allow you to create a folder

    • Create a real-time segment, which will require defining rules for attributes and behaviors

    • Move segments to folder, which will allow you to search, select, and move segments around within your folders

  3. Save your segment.

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