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Funnels enables marketers to create and customize a marketing funnel with up to 8 stages in the Audience Studio to reflect the exact buying experience of their customers. After the Funnel stages have been created, marketers can further analyze and refine the stages and activate specific stages for campaigns.

This topic includes:

Table of Contents

Funnels Pane


The Funnels Dashboard provides a single pane for marketing professionals to quickly analyze total profiles and growth rates within a funnel. For detailed information, seeAbout Funnels Dashboard.


The Stages tab provides an overview of each funnel stage including created by, last updated, and number of profiles.


The Profiles tab provides a list of profiles in the Parent Segment. From here, you can click on a particular profile to view the specific attributes and behaviors of that profile.