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One of the challenges of targeting customers with relevant campaigns is understanding where they are in their customer journey. Many organizations use the traditional marketing funnel to understand where their customers are in the buying process. Knowing where customers are in the marketing funnel allows organizations to create campaigns and analyze customer behaviors that are specific to individual customers or customer groups. Many organizations use the traditional marketing funnel to understand where their customers are in the buying process. Being able to use all available customer data to accurately identify exactly in which stage customers are in gives marketers a clear advantage.

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The Funnels Dashboard provides a single pane for marketing professionals to quickly analyze total profiles and growth rates within a funnel. For detailed information, seeAbout Funnels Dashboard.

Stages

The Stages tab provides an overview of each funnel stage including created by, last updated, and number of profiles.

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