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Batch and real-time segments can be created using the UI. In order to create a segment, the master segment must already be built-in Master Segments. 

Learn more about creating segments in this video:

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Creating a Segment

  1. Navigate to Audience Studio > Segments.

  2. From the Create Batch Segment action menu, select one of the following.


    • Create a batch segment, which will require defining rules for attributes and behaviors

    • Create a folder, which will allow you to create a folder

    • Create a real-time segment, which will require defining rules for attributes and behaviors

    • Move segments to folder, which will allow you to search, select, and move segments around within your folders

  3. Save your segment.

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