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Audience Studio also offers these additional features:

  • Folder-Based Permissions - : You can flexibly organize segments (and corresponding marketing data e.g., journeys, activations, and predictive models) in the form of folder trees and control governance at an individual folder level. Learn more about folder-based permissions.

  • Advanced Segment Editor - : This editor improves the marketer experience by (1) introducing an intuitive and interactive rule builder, (2) supporting the ability to define a more complex, realistic set of segmentation rules with a combination of AND/OR operators, (3) enabling users to group and organize a number of attributes depending on their characteristics and finally supporting timestamps in wider segmentation scenarios. Learn more about Segment Editor.

  • Funnels - : Funnels Dashboards are available for marketers to track the effectiveness of a funnel by easily viewing how customers are moving through the funnel stages. Learn more about Funnels.

  • Localization - : Japanese localization is available for Audience Studio, which will improve user experience through localization of the console for non-native English users.

  • Predictive Scoring - : With enhanced usability, you see two separate tabs for Model Performance & Predictive Scores, and the new user-friendly UI guides you “what to do next” from model creation to scoring. Model Performance also becomes available right after training an ML model. Learn more about Predictive Scoring.

  • A/B Testing - : Easily split customers from a batch segment into multiple groups so that you can run A/B test campaigns and compare the performance of the campaigns. Learn more about A/B Testing.

  • Attribute Groupings: The attribute grouping feature allows you to create custom attribute groups to organize attributes in the Segment Editor. Marketers can take advantage of this feature to help organize multiple attributes and brands. You can view attribute groups in the Segment editor. 

Learn how to quickly set up your segments and organize them for maximum efficiency: