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If Attributes or Behaviors is greyed out, it is because the master segment was created without either an Attribute or Behavior table specified.

• Add Profile Behaviors

• Add an Attribute Rules

• Adding a rule for behaviors

• Adding a Rule for an Existing Segment

• Add a rule for predictive scoring

Adding Profile Behaviors

1. After creating a batch or real-time segment, select Add Behavior from under Profile Behaviors:

   

   
   

2. Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

   

   
   

3. Define a new rule or select the Add Rule link.

4. Make selections as necessary for your behavior rule.

5. Save your changes.

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