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If Attributes or Behaviors is greyed out, it is because the master segment was created without either an Attribute or Behavior table specified.

Adding Profile Behaviors

  1. After creating a batch or real-time segment, select Add Behavior from under Profile Behaviors:

  2. Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Define a new rule or select the Add Rule link.

  4. Make selections as necessary for your behavior rule.

  5. Save your changes.