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Batch Segments can then be used for exporting to (activating) marketing tools and advertising networks, such as email campaign platforms and social networks. In addition, you can use Batch Segments to enable real-time personalization for people visiting your website, using the Profiles API.

Real-time segmentation operates against streaming data as the data arrives into Treasure Data in real-time. As such, it’s currently limited for use against data deriving from websites with JavaScript SDK installed. In addition, it’s limited to a more narrow range of segmentation logic.