Yahoo Japan Ads Export Integration

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Yahoo! JAPAN Ads supports companies' marketing activities with simple settings, various marketing channels, and flexible expandability. Strategic marketing communication is possible due to the various advertising distribution aspects unique to Yahoo! JAPAN.

With this integration, Treasure Data helps you send your user segment to Yahoo! JAPAN Ads by allowing you to create advertising campaigns on Yahoo! JAPAN Ads using a customized list of first-party data from company websites and mission-critical systems related to Yahoo! Japan.

With the Treasure Data export, you can engage in the following:

• Direct Targeting: Create a user segment on TreasureData using your analysis. Then send it to Yahoo! JAPAN Ads and set up a targeted campaign as a CustomList on Yahoo! JAPAN Ads.
• Custom Segment Targeting: Send user data with its attributions to analyze and create custom segments to Yahoo! JAPAN Ads. Then set up a targeted campaign as a CustomList on Yahoo! JAPAN Ads.

The diagram describes the flow for Direct Targeting and Custom Segment Targeting.td_global_id

Prerequisites

• Treasure Data account
• Yahoo! JAPAN Ads accounts

Limitations

• The connector only supports an upload of 1 GB of compressed records.
• The integration uploads files to Yahoo! JAPAN It could fail during importing and matching in Yahoo! JAPAN Hence, customers must check the Yahoo! JAPAN Ads console to verify the valid parameters.

About Identifying a User

With Treasure Data, you have the following ways to identify a user:

Exporting to Yahoo! JAPAN Ads

Create an Audience List in Yahoo! JAPAN Ads

1. Log into Yahoo! Business Center, select the Tools to the drop-down list in the Display Ads tab, and open the Target Lists page. If you have difficulty navigating the Yahoo! Ads Campaign Management Tool layout, contact the Yahoo! Japan support team.

   

2. Select the Add Target List drop-down list and choose the Create Custom List option.

   

3. Check the Custom Audience ID / Target List ID.

   

4. If the Audience List-ID column is not shown, select the Display tab and select the Target List ID checkbox.

   

Get Brand ID on Yahoo! JAPAN Ads for Treasure Integration

Contact your Treasure Data Customer Success representative.

Use the TD Console to Create Your Connection

Create a New Connection

In Treasure Data, you must create and configure the data connection for export before running your query. As part of the data connection, you provide authentication to access the integration.

1. Open TD Console.

2. Navigate to Integrations Hub >  Catalog.

3. Search for and select Yahoo! JAPAN Ads.

4. The following dialog opens.

   

5. Enter your Brand ID.

6. Enter a name for your connection.

7. Select Done.

Define your Query

Integration Parameters for Yahoo! JAPAN Ads (Direct Targeting)

Set the following parameters:

Here is a sample configuration:

  type: yahoo_dmp
  brand_id: brand_id
  user_list_type: direct_targeting
  user_id_type: hashed_email
  custom_audience_id: custom_audience_id
  account_id: account_id
  target_list_id: target_list_id
  ignore_invalid_records: false

Integration Parameters for Yahoo! JAPAN Ads (Segment Targeting)

Set the following parameters:

Here is a sample configuration:

  type: yahoo_dmp
  brand_id: brand_id
  user_list_type: custom_segment_targeting
  user_id_type: hashed_email
  client_id: client_id
  data_source_number: data_source_number
  ignore_invalid_records: false

Example Query for Yahoo! JAPAN Ads

For direct_targeting, Treasure Data supports one column with the format string or number. For example:

SELECT 'my@email.com' as uid;

For custom_segment_targeting, the first column is the UID and has a string or number format.

SELECT 'my@email.com' as uid,
       '012345' as sms,
       '123' as sid,
       'My Name' as name,
       'Mar 11' as dob;

Or, write an SQL query to extract user data with attributes to analyze and create custom segments on Yahoo! JAPAN Ads. The User ID must be the first column. For example, remove td_global_id with attributes:

SELECT
   td_global_id AS td_global_id,
   MAX(td_os) AS type,
   COUNT(td_global_id) AS price
FROM
   demo_pageviews
GROUP BY 
   td_global_id

Or, for the raw email, you can send it as is or hash it by SQL before sending those to Yahoo! JAPAN Ads.

The data is compressed by gzip when sent to Yahoo! JAPAN Ads. If the compressed data exceeds 1GB, you must split it before sending it.

SELECT
  LOWER(TO_HEX(SHA256(TO_UTF8(email))))
FROM
  demo_email

(Optional) Schedule Query Export Jobs

You can use Scheduled Jobs with Result Export to periodically write the output result to a target destination that you specify.

Treasure Data's scheduler feature supports periodic query execution to achieve high availability.

When two specifications provide conflicting schedule specifications, the specification requesting to execute more often is followed while the other schedule specification is ignored.

For example, if the cron schedule is '0 0 1 * 1', then the 'day of month' specification and 'day of week' are discordant because the former specification requires it to run every first day of each month at midnight (00:00), while the latter specification requires it to run every Monday at midnight (00:00). The latter specification is followed.

Scheduling your Job Using TD Console

1. Navigate to Data Workbench > Queries

2. Create a new query or select an existing query.

3. Next to Schedule, select None.

4. In the drop-down, select one of the following schedule options:

   Drop-down Value	Description
   Custom cron...	Review Custom cron... details.
   @daily (midnight)	Run once a day at midnight (00:00 am) in the specified time zone.
   @hourly (:00)	Run every hour at 00 minutes.
   None	No schedule.

Custom cron... Details

 *    *    *    *    *
 -    -    -    -    -
 |    |    |    |    |
 |    |    |    |    +----- day of week (0 - 6) (Sunday=0)
 |    |    |    +---------- month (1 - 12)
 |    |    +--------------- day of month (1 - 31)
 |    +-------------------- hour (0 - 23)
 +------------------------- min (0 - 59)

The following named entries can be used:

• Day of Week: sun, mon, tue, wed, thu, fri, sat.
• Month: jan, feb, mar, apr, may, jun, jul, aug, sep, oct, nov, dec.

A single space is required between each field. The values for each field can be composed of:

1. (Optional) You can delay the start time of a query by enabling the Delay execution.

Execute the Query

Save the query with a name and run, or just run the query. Upon successful completion of the query, the query result is automatically exported to the specified destination.

(Optional) You can delay the start time of a query by enabling the Delay execution.

Activate a Segment in Audience Studio

You can also send segment data to the target platform by creating an activation in the Audience Studio.

1. Navigate to Audience Studio.
2. Select a parent segment.
3. Open the target segment, right-mouse click, and then select Create Activation.
4. In the Details panel, enter an Activation name and configure the activation according to the previous section on Configuration Parameters.
5. Customize the activation output in the Output Mapping panel.

• Attribute Columns
  • Select Export All Columns to export all columns without making any changes.
  • Select + Add Columns to add specific columns for the export. The Output Column Name pre-populates with the same Source column name. You can update the Output Column Name. Continue to select + Add Columnsto add new columns for your activation output.
• String Builder
  • + Add string to create strings for export. Select from the following values:
    • String: Choose any value; use text to create a custom value.
    • Timestamp: The date and time of the export.
    • Segment Id: The segment ID number.
    • Segment Name: The segment name.
    • Audience Id: The parent segment number.

6. Set a Schedule.

• Select the values to define your schedule and optionally include email notifications.

7. Select Create.

Optionally Configure Export Results in Workflow

You can specify using this data connector to export data within Treasure Workflow.

Learn more at Exporting Data with Parameters.

Extract the User List to Send to Yahoo! JAPAN Ads

1. Using your preferred text editor or the Treasure Data Workflow editor, open your Yahoo! JAPAN Ads workflow file.
2. Write a SQL query to extract the user list you want to send to Yahoo! JAPAN Ads. See Creating and Deleting Files.

Run the Workflow to Send the User List to Yahoo! JAPAN Ads

If you have just created a new custom target list for Yahoo! JAPAN Ads, wait approximately an hour to run the workflow because it can take time for the latest list to be processed.

1. Open TD Console.
2. Navigate to Data Workbench > Workflows.
3. Highlight your Yahoo! JAPAN Ads workflow.
4. Select the New Run button or define a schedule that runs the workflow repeatedly.
5. Review your workflow results to make sure they were successful.
6. Validate that the Reach number is correct after processing the workflow (typically takes 3 - 4 hours).

Validate the Processing Status on Yahoo! JAPAN Ads

If the Reach number remains at zero and is not updated after the 3-4 hour processing period, you can check the processing status in Yahoo! JAPAN Ads to validate its status.

1. Validate the GUID value in the Workflow log for exporting to Yahoo! JAPAN Ads API.

   

2. Use an HTTP GET inquiry for the Yahoo! JAPAN Ads API. For example:

$ curl --location \
--request GET 'https://api.tgm.yahoo-net.jp/v3/userlists/guid_value' \ --header 'x-api-key: x-api-key'

{
  "guid": "guid_value",
  "brandGuid": "brandguid_value",
  "vendorGuid": "vendorGuid_value",
  "entityId": "entityId_value",
  "uidKey": "uidKey_value",
  "tagDefinitionGuid": "yahoo_japan_ydn_custom_audience_server",
  "tagFields": {
    "p": "p_value",
    "lid": "lid_value"
  },
  "status": "CREATED"
}

3. Replace the empty values with the relevant information.

If you receive "status":"ACTIVATED" as an HTTP result, the process has been completed in Yahoo! JAPAN Ads successfully. If the status is "CREATED," "UPLOADED," or "PROCESSING," the process in Yahoo! JAPAN Ads is not yet complete.