Yahoo Audience Discovery Export Integration

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Yahoo! JAPAN Audience Discovery (YAD) is a comprehensive service that leverages Yahoo! JAPAN's data combined with companies' data to craft distinct user segments, enabling the addition and targeted distribution of advertisements

This export integration enables the uploading of user identities, such as user emails or IDFA/AAID, together with any user attributes provided, directly to the YAD. From there, it could be linked and used for Display ads delivery on Yahoo! JAPAN Ads

Prerequisites

• Basic Knowledge of Treasure Data™
• Basic knowledge of the YAD topic
• Valid Brand ID and Data Source ID issued by Yahoo! JAPAN. Contact your Treasure Data Customer Success representative for details.

Limitations and constraints

• It could take a maximum of 5 business days to issue the Brand ID and Data Source ID
• Besides the user identifies, the API supports uploading a maximum of 79 additional user attributes
• It can take up to 24 hours for an upload to be processed by the YAD

Use the TD Console

Create a new Connection

On TD Console, you must create and configure the data connection before running your query. As part of the data connection, you provide authentication to access the integration following the below steps

1. Open TD Console.
2. Navigate to Integrations Hub > Catalog.
3. Search for and select Yahoo! Audience Discovery.
4. Select Create Authentication, and provide the credential information for the integration as described below.
5. Select **Continue,**enter a name for the Authentication, and select Done.

Authentication Fields

Configure a Query Result exporting

The TD Console supports multiple ways to export data. Please follow the below steps to export data from the Data Workbench

1. Navigate to Data Workbench > Queries.
2. Select New Query, and define your query.
3. Select Export Results to configure the data exporting.

1. Select an existing authentication, or create a new one following the above section.
2. Configure the exporting parameters as described in the Configuration Parameters below, and select Done.

Define your query

Data requirement:

• Line break and control characters: as the data will be uploaded in TSV file format, data values should not include line break or any control characters that might corrupt the TSV file.

Query examples:

For the raw email, you can send it as is or hash it by SQL before exporting.

SELECT
  LOWER(TO_HEX(SHA256(TO_UTF8(email))))
FROM
  demo_email

If available, values on the second column onward will be uploaded as additional attributes to YAD like type and price in the below example

SELECT
  'my@email.com' as uid,
  '012345' as type,
  '2000' as price

Configuration Parameters

(Optional) Schedule Query Export Jobs

You can use Scheduled Jobs with Result Export to periodically write the output result to a target destination that you specify.

Treasure Data's scheduler feature supports periodic query execution to achieve high availability.

When two specifications provide conflicting schedule specifications, the specification requesting to execute more often is followed while the other schedule specification is ignored.

For example, if the cron schedule is '0 0 1 * 1', then the 'day of month' specification and 'day of week' are discordant because the former specification requires it to run every first day of each month at midnight (00:00), while the latter specification requires it to run every Monday at midnight (00:00). The latter specification is followed.

Scheduling your Job Using TD Console

1. Navigate to Data Workbench > Queries

2. Create a new query or select an existing query.

3. Next to Schedule, select None.

4. In the drop-down, select one of the following schedule options:

   Drop-down Value	Description
   Custom cron...	Review Custom cron... details.
   @daily (midnight)	Run once a day at midnight (00:00 am) in the specified time zone.
   @hourly (:00)	Run every hour at 00 minutes.
   None	No schedule.

Custom cron... Details

 *    *    *    *    *
 -    -    -    -    -
 |    |    |    |    |
 |    |    |    |    +----- day of week (0 - 6) (Sunday=0)
 |    |    |    +---------- month (1 - 12)
 |    |    +--------------- day of month (1 - 31)
 |    +-------------------- hour (0 - 23)
 +------------------------- min (0 - 59)

The following named entries can be used:

• Day of Week: sun, mon, tue, wed, thu, fri, sat.
• Month: jan, feb, mar, apr, may, jun, jul, aug, sep, oct, nov, dec.

A single space is required between each field. The values for each field can be composed of:

1. (Optional) You can delay the start time of a query by enabling the Delay execution.

Execute the Query

Save the query with a name and run, or just run the query. Upon successful completion of the query, the query result is automatically exported to the specified destination.

(Optional) You can delay the start time of a query by enabling the Delay execution.

Activate a Segment in Audience Studio

You can also send segment data to the target platform by creating an activation in the Audience Studio.

1. Navigate to Audience Studio.
2. Select a parent segment.
3. Open the target segment, right-mouse click, and then select Create Activation.
4. In the Details panel, enter an Activation name and configure the activation according to the previous section on Configuration Parameters.
5. Customize the activation output in the Output Mapping panel.

• Attribute Columns
  • Select Export All Columns to export all columns without making any changes.
  • Select + Add Columns to add specific columns for the export. The Output Column Name pre-populates with the same Source column name. You can update the Output Column Name. Continue to select + Add Columnsto add new columns for your activation output.
• String Builder
  • + Add string to create strings for export. Select from the following values:
    • String: Choose any value; use text to create a custom value.
    • Timestamp: The date and time of the export.
    • Segment Id: The segment ID number.
    • Segment Name: The segment name.
    • Audience Id: The parent segment number.

6. Set a Schedule.

• Select the values to define your schedule and optionally include email notifications.

7. Select Create.

(Optional) Export Integration Using the CLI

The TD Toolbelt can trigger the Query Result exporting from a CLI. You need to specify the parameters for the exporting job as the --result option of the td query command. For more information, please refer to this article.

The format of the option is JSON and the general structure is as follows.

{  "type": "yahoo_audience_discovery",  "user_id_type": "MAIL_ADDRESS",  "brand_id": "1234",  "data_source_id": "56789",  "ignore_invalid_records": true}

CLI Parameters

Example usage

$ td query --result '{"type": "yahoo_audience-discovery", "user_id_type": "MAIL_ADDRESS","brand_id": "1234", "data_source_id": "56789", "ignore_invalid_records": true}' -d sample_datasets "select * from sample_table" -T presto

Others

• You can use Scheduled Job  with Result Export to periodically upload data to a target destination
• You can involve this integration in a TD workflow as part of a more advanced data pipeline