Yahoo Ads Conversion Export Integration

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In Yahoo Ads, a conversion refers to a specific action taken by a user on a website after clicking on an ad. This action is typically pre-defined by the advertiser and can include things like making a purchase, filling out a form, subscribing to a newsletter, or downloading an app. The conversion tracking feature in Yahoo Ads allows advertisers to track and measure the effectiveness of their ad campaigns by counting the number of times users complete the desired action after clicking on an ad. This data can then be used to optimize the ad campaign and improve its overall performance.

For more details, see Yahoo! JAPAN Ads Help

What can you do with this Integration?

• This TD export integration allows you to directly write job results from Treasure Data to Yahoo! Ads Conversion.

Prerequisites

• Get Yahoo! JAPAN ID. You can obtain one here.
• Next, register your application and issue a Client ID.

Requirements and Limitations

• Support for Yahoo Display Ads only; Yahoo Search Ads are not supported.
• Validate the event payload to match Yahoo CAPI’s rules
• Not exceed the rate limit of API with 500 requests per second
• Hashing some PII (Personally Identifiable Information) fields using SHA-256
• Support skipping invalid records that do not pass local validation
• Support retrying on common HTTP errors (429, 500…)
• Log the number of processed, failed, and succeeded records

Static IP Address of Treasure Data Integration

If your security policy requires IP whitelisting, you must add Treasure Data's IP addresses to your allowlist to ensure a successful connection.

Please find the complete list of static IP addresses, organized by region, at the following link:
https://api-docs.treasuredata.com/en/overview/ip-addresses-integrations-result-workers/

Use the TD Console to Create a Connection

In Treasure Data, you must create and configure the data connection before running your query. As part of the data connection, you provide authentication to access the integration.

Create a New Authentication

1. Open TD Console.

2. Navigate to Integrations Hub > Catalog.

3. Search for Yahoo and select Yahoo! Ads Conversion API.

4. Select Create Authentication.

5. Type the credentials to authenticate:

6. Select Continue.

7. Type a name for your connection.

8. Select Done.

Define your Query

1. Navigate to Data Workbench > Queries.

2. Select New Query.

3. Run the query to validate the result set.

4. You need to define the column mapping in the query. The columns in the query represent data to be send to Yahoo! Ads Conversion.

Specify the Result Export Target

1. Select Export Results.

2. You can select an existing authentication or create a new authentication for the external service to be used for output. Choose one of the following:

Use Existing Integration

Create a New Integration

1. Enter the name of this integration.
2. (Optional) Check Share with others if you want to share this integration with other users.
3. Enter a value for your Application ID (Client ID) for Yahoo authentication.

4. Click Next to open the Export Results configuration

Export Results Configuration

(Optional) Schedule Query Export Jobs

You can use Scheduled Jobs with Result Export to periodically write the output result to a target destination that you specify.

Treasure Data's scheduler feature supports periodic query execution to achieve high availability.

When two specifications provide conflicting schedule specifications, the specification requesting to execute more often is followed while the other schedule specification is ignored.

For example, if the cron schedule is '0 0 1 * 1', then the 'day of month' specification and 'day of week' are discordant because the former specification requires it to run every first day of each month at midnight (00:00), while the latter specification requires it to run every Monday at midnight (00:00). The latter specification is followed.

Scheduling your Job Using TD Console

1. Navigate to Data Workbench > Queries

2. Create a new query or select an existing query.

3. Next to Schedule, select None.

4. In the drop-down, select one of the following schedule options:

   Drop-down Value	Description
   Custom cron...	Review Custom cron... details.
   @daily (midnight)	Run once a day at midnight (00:00 am) in the specified time zone.
   @hourly (:00)	Run every hour at 00 minutes.
   None	No schedule.

Custom cron... Details

 *    *    *    *    *
 -    -    -    -    -
 |    |    |    |    |
 |    |    |    |    +----- day of week (0 - 6) (Sunday=0)
 |    |    |    +---------- month (1 - 12)
 |    |    +--------------- day of month (1 - 31)
 |    +-------------------- hour (0 - 23)
 +------------------------- min (0 - 59)

The following named entries can be used:

• Day of Week: sun, mon, tue, wed, thu, fri, sat.
• Month: jan, feb, mar, apr, may, jun, jul, aug, sep, oct, nov, dec.

A single space is required between each field. The values for each field can be composed of:

1. (Optional) You can delay the start time of a query by enabling the Delay execution.

Execute the Query

Save the query with a name and run, or just run the query. Upon successful completion of the query, the query result is automatically exported to the specified destination.

(Optional) You can delay the start time of a query by enabling the Delay execution.

Activate a Segment in Audience Studio

You can also send segment data to the target platform by creating an activation in the Audience Studio.

1. Navigate to Audience Studio.
2. Select a parent segment.
3. Open the target segment, right-mouse click, and then select Create Activation.
4. In the Details panel, enter an Activation name and configure the activation according to the previous section on Configuration Parameters.
5. Customize the activation output in the Output Mapping panel.

• Attribute Columns
  • Select Export All Columns to export all columns without making any changes.
  • Select + Add Columns to add specific columns for the export. The Output Column Name pre-populates with the same Source column name. You can update the Output Column Name. Continue to select + Add Columnsto add new columns for your activation output.
• String Builder
  • + Add string to create strings for export. Select from the following values:
    • String: Choose any value; use text to create a custom value.
    • Timestamp: The date and time of the export.
    • Segment Id: The segment ID number.
    • Segment Name: The segment name.
    • Audience Id: The parent segment number.

6. Set a Schedule.

• Select the values to define your schedule and optionally include email notifications.

7. Select Create.

(Optional) Configure Export Results in Workflow

Within Treasure Workflow, you can specify the use of this integration to export data.

Learn more at Using Workflows to Export Data with the TD Toolbelt.

_export:
  td:
  database: td.database
  
+yahoo_capi_export_task:
  td>: export_yahoo_capi.sql
  database: ${td.database}
  result_connection: {your_connection_name}
  result_settings:
     app_id: yahoo_app_id
     ignore_invalid_records: true

(Optional) Export Integration Using the CLI

You can also use CLI (Toolbelt) for Result Export to Yahoo! Ads Conversion.

You need to specify the information for export to your Yahoo Conversion as --result option of td query command. About td query command, you can refer to this article.

The format of the option is JSON and the general structure is as follows.

Parameters