Tiktok Marketing API Export Integration

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TikTok is a global social networking service that focuses on short-form videos and reports having 1 billion active monthly users around the globe. You can use TikTok's Marketing API to target customers by creating custom segments.

Treasure Data's TikTok Integration allows you to send job results from Treasure Data directly to TikTok Marketing using custom audiences.

What can you do with this Integration?

• Send audience segments to TikTok to build the best-fit campaign to retarget existing customers and attract more look-alike audiences.
• Stop targeting when end-users explicitly give opt-out consent.

Prerequisites

• Basic Knowledge of Treasure Data.
• Basic knowledge of TikTok Ads Manager and TikTok Marketing API.
• If you select token-based authentication method (Not required for the Oauth Method):
  • A developer account and an approved application in TikTok Marketing API.
  • Obtain an access token from TikTok using your preferred tool for making API requests.

Requirements and Limitations

• The maximum file size to be uploaded is 50MB per file and 500 files per audience, which means we only support uploading a maximum of 50MB * 500 files = 25000 MB ~ 25GB. Due to the plugin's restriction, the actual size is around 20GB.
• After creating an audience, the audience will be accessible within one hour.
• There is a maximum of 400 custom audiences.
• Data before hashing needs to be in all uppercase or lowercase.
• A minimum audience size of 1,000 is required to target custom audiences in an ad group.
• The audience size will update within 24-48 hours on the Audiences page in TikTok's Ads Manager.
• If you use OAuth authentication method, because of API Quotas on Tiktok OAuth Application, you might get the Quota warnings. Some delay would be expected while the connector will automatically retry after a certain duration to continue the job.
• If you use token-based authentication method, please contact your TikTok representative to whitelisting certain API access (such as Streaming API).

Use the TD Console to Create Your Connection

Create a New Connection

In Treasure Data, you must create and configure the data connection prior to running your query. As part of the data connection, you provide authentication to access the integration.

1. Open TD Console.
2. Navigate to Integrations Hub > Catalog.
3. Search for and select TikTok.

4. Select Create Authentication.
5. Select Authentication Mode

Select Oauth as Authentication Mode

• Log into your TikTok account in the browser (if you haven’t logged in previously) and grant permissions to Treasure Data - TikTok Data Connector by select Confirm

• After Confirmation, you're redirected back Catalog page. Select Tiktok, and you can select Continue with your newly created Oauth connection.

Select Access Token - Authentication Mode

• Type the access token to authenticate and select Continue.
  • To create a Tiktok Access Token, please refer to this guide HERE.

5. Type a name for your New connection.
6. Select Done.

Define your Query

Your query requires the id column.

1. Complete the instructions for creating a destination integration.

2. Navigate to Data Workbench > Queries.

3. Select a query for which you would like to export data.

4. Run the query to validate the result set.

5. Select Export Results.

6. Select an existing integration authentication.
   

7. Define any additional Export Results details. In your export integration content, review the integration parameters.

For example, your Export Results screen might be different, or you might not have additional details to complete.

8. Select Done.
9. Run your query.
10. Validate that your data moved to the destination you specified.

Integration Parameters for TikTok

Example Query

The CUSTOMER_FILE mode, it supports only one column/alias with name id

SELECT id
FROM my_table

The Streaming mode can support multiple columns/alias: email, email_sha256, phone, phone_sha256, idfa, idfa_md5, idfa_sha256, aaid, aaid_md5, aaid_sha256

SELECT email, phone, idfa, aaid
FROM my_table

(Optional) Schedule Query Export Jobs

You can use Scheduled Jobs with Result Export to periodically write the output result to a target destination that you specify.

Treasure Data's scheduler feature supports periodic query execution to achieve high availability.

When two specifications provide conflicting schedule specifications, the specification requesting to execute more often is followed while the other schedule specification is ignored.

For example, if the cron schedule is '0 0 1 * 1', then the 'day of month' specification and 'day of week' are discordant because the former specification requires it to run every first day of each month at midnight (00:00), while the latter specification requires it to run every Monday at midnight (00:00). The latter specification is followed.

Scheduling your Job Using TD Console

1. Navigate to Data Workbench > Queries

2. Create a new query or select an existing query.

3. Next to Schedule, select None.

4. In the drop-down, select one of the following schedule options:

   Drop-down Value	Description
   Custom cron...	Review Custom cron... details.
   @daily (midnight)	Run once a day at midnight (00:00 am) in the specified time zone.
   @hourly (:00)	Run every hour at 00 minutes.
   None	No schedule.

Custom cron... Details

 *    *    *    *    *
 -    -    -    -    -
 |    |    |    |    |
 |    |    |    |    +----- day of week (0 - 6) (Sunday=0)
 |    |    |    +---------- month (1 - 12)
 |    |    +--------------- day of month (1 - 31)
 |    +-------------------- hour (0 - 23)
 +------------------------- min (0 - 59)

The following named entries can be used:

• Day of Week: sun, mon, tue, wed, thu, fri, sat.
• Month: jan, feb, mar, apr, may, jun, jul, aug, sep, oct, nov, dec.

A single space is required between each field. The values for each field can be composed of:

1. (Optional) You can delay the start time of a query by enabling the Delay execution.

Execute the Query

Save the query with a name and run, or just run the query. Upon successful completion of the query, the query result is automatically exported to the specified destination.

(Optional) You can delay the start time of a query by enabling the Delay execution.

Activate a Segment in Audience Studio

You can also send segment data to the target platform by creating an activation in the Audience Studio.

1. Navigate to Audience Studio.
2. Select a parent segment.
3. Open the target segment, right-mouse click, and then select Create Activation.
4. In the Details panel, enter an Activation name and configure the activation according to the previous section on Configuration Parameters.
5. Customize the activation output in the Output Mapping panel.

• Attribute Columns
  • Select Export All Columns to export all columns without making any changes.
  • Select + Add Columns to add specific columns for the export. The Output Column Name pre-populates with the same Source column name. You can update the Output Column Name. Continue to select + Add Columnsto add new columns for your activation output.
• String Builder
  • + Add string to create strings for export. Select from the following values:
    • String: Choose any value; use text to create a custom value.
    • Timestamp: The date and time of the export.
    • Segment Id: The segment ID number.
    • Segment Name: The segment name.
    • Audience Id: The parent segment number.

6. Set a Schedule.

• Select the values to define your schedule and optionally include email notifications.

7. Select Create.

Example TD CLI

td query \
  -d my_database \
  -r '{
    "accessToken": "__SAVED__",
    "useSandbox": true,
    "advertiserId": "12345678901234567890",
    "apiVersion": "v1.2",
    "audienceAction": "REPLACE",
    "audienceName": "test",
    "encryptionType": "FIRST_NORMAL"
  }' \
  "SELECT id FROM my_table" \
  -T presto