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Iterable Export Integration

Iterable is a complete cross-channel customer engagement platform. Use it to message your customers via email, SMS, embedded messages, in-app messages, push notifications, and web push notifications—and to grow your customer base, boost engagement, and increase user lifetime value.

This integration enables Treasure Data users to add or remove subscribers from an Iterable list.

Prerequisites

  • Basic Knowledge of Treasure Data
  • Basic knowledge of Iterable

Obtaining API Key

See Iterable Import Integration

Use the TD Console to Create Your Connection

Using existed Connection

Authentications created for Iterable can be reused across input and output connectors. Search for existing authentications from Integrations Hub > Authentications.

Create a New Connection

See Iterable Import Integration for creating new connections to Iterable using an API Key.

Define your Query

Example Query

SELECT email, user_id FROM table my_table

Add users to audience lists.

The table below describes columns that can be included in your query results and how those will be sent to Iterable.

NameTypeDescription
emailString
user_idStringWill be transformed to userId
prefer_user_idBooleanPrefer user_id over email
merge_nested_objectsBoolean

The preserved columns emailuser_idprefer_user_id, and merge_nested_objectswill be used to build the respective emailuserIdpreferUserId, and mergeNestedObjects in the payload before sending it to Iterable. Fields outside of preserved columns will automatically be built into the data fields in the payload before sending to Iterable.

Remove users from audience lists

The connector only supports these fields.

NameTypeDescription
emailString
user_idString

Use Query Export Result to export data

Set the following parameters:

ParameterValuesDescription
actionStringadd/remove
list_idNumber
campaign_idNumber
channel_unsubscribeBoolean
skip_invalid_dataBoolean

(Optional) Schedule Query Export Jobs

You can use Scheduled Jobs with Result Export to periodically write the output result to a target destination that you specify.

Treasure Data's scheduler feature supports periodic query execution to achieve high availability.

When two specifications provide conflicting schedule specifications, the specification requesting to execute more often is followed while the other schedule specification is ignored.

For example, if the cron schedule is '0 0 1 * 1', then the 'day of month' specification and 'day of week' are discordant because the former specification requires it to run every first day of each month at midnight (00:00), while the latter specification requires it to run every Monday at midnight (00:00). The latter specification is followed.

Scheduling your Job Using TD Console

  1. Navigate to Data Workbench > Queries

  2. Create a new query or select an existing query.

  3. Next to Schedule, select None.

  4. In the drop-down, select one of the following schedule options:

    Drop-down ValueDescription
    Custom cron...Review Custom cron... details.
    @daily (midnight)Run once a day at midnight (00:00 am) in the specified time zone.
    @hourly (:00)Run every hour at 00 minutes.
    NoneNo schedule.

Custom cron... Details

Cron ValueDescription
0 * * * *Run once an hour.
0 0 * * *Run once a day at midnight.
0 0 1 * *Run once a month at midnight on the morning of the first day of the month.
""Create a job that has no scheduled run time.
 *    *    *    *    *
 -    -    -    -    -
 |    |    |    |    |
 |    |    |    |    +----- day of week (0 - 6) (Sunday=0)
 |    |    |    +---------- month (1 - 12)
 |    |    +--------------- day of month (1 - 31)
 |    +-------------------- hour (0 - 23)
 +------------------------- min (0 - 59)

The following named entries can be used:

  • Day of Week: sun, mon, tue, wed, thu, fri, sat.
  • Month: jan, feb, mar, apr, may, jun, jul, aug, sep, oct, nov, dec.

A single space is required between each field. The values for each field can be composed of:

Field ValueExampleExample Description
A single value, within the limits displayed above for each field.
A wildcard '*' to indicate no restriction based on the field.'0 0 1 * *'Configures the schedule to run at midnight (00:00) on the first day of each month.
A range '2-5', indicating the range of accepted values for the field.'0 0 1-10 * *'Configures the schedule to run at midnight (00:00) on the first 10 days of each month.
A list of comma-separated values '2,3,4,5', indicating the list of accepted values for the field.0 0 1,11,21 * *'Configures the schedule to run at midnight (00:00) every 1st, 11th, and 21st day of each month.
A periodicity indicator '*/5' to express how often based on the field's valid range of values a schedule is allowed to run.'30 */2 1 * *'Configures the schedule to run on the 1st of every month, every 2 hours starting at 00:30. '0 0 */5 * *' configures the schedule to run at midnight (00:00) every 5 days starting on the 5th of each month.
A comma-separated list of any of the above except the '*' wildcard is also supported '2,*/5,8-10'.'0 0 5,*/10,25 * *'Configures the schedule to run at midnight (00:00) every 5th, 10th, 20th, and 25th day of each month.
  1. (Optional) You can delay the start time of a query by enabling the Delay execution.

Execute the Query

Save the query with a name and run, or just run the query. Upon successful completion of the query, the query result is automatically exported to the specified destination.

Scheduled jobs that continuously fail due to configuration errors may be disabled on the system side after several notifications.

(Optional) You can delay the start time of a query by enabling the Delay execution.

Activate a Segment in Audience Studio

You can also send segment data to the target platform by creating an activation in the Audience Studio.

  1. Navigate to Audience Studio.
  2. Select a parent segment.
  3. Open the target segment, right-mouse click, and then select Create Activation.
  4. In the Details panel, enter an Activation name and configure the activation according to the previous section on Configuration Parameters.
  5. Customize the activation output in the Output Mapping panel.

  • Attribute Columns
    • Select Export All Columns to export all columns without making any changes.
    • Select + Add Columns to add specific columns for the export. The Output Column Name pre-populates with the same Source column name. You can update the Output Column Name. Continue to select + Add Columnsto add new columns for your activation output.
  • String Builder
    • + Add string to create strings for export. Select from the following values:
      • String: Choose any value; use text to create a custom value.
      • Timestamp: The date and time of the export.
      • Segment Id: The segment ID number.
      • Segment Name: The segment name.
      • Audience Id: The parent segment number.
  1. Set a Schedule.

  • Select the values to define your schedule and optionally include email notifications.
  1. Select Create.

If you need to create an activation for a batch journey, review Creating a Batch Journey Activation.

(Optional) Export Integration Using the CLI

You can also use CLI(Toolbelt) for Result Export to Iterable.

You need to specify the information for export to your Iterable server as the --result option of td query command. About td query command, you can refer to this article.

The format of the option is JSON and the general structure is as follows.

{  "type" : "iterable"  "api_key" : "xxxxxxxxxxxxxx"  region : "us" # or eu  action: "remove" # or add  list_id: "xxxxxxxxxxx"  channel_unsubscribe: "false"  skip_invalid_data: "true"}

Parameters

NameDescriptionValueDefault ValueRequired
typeDescribe the name of the service as the destination of export.IterableN/AYes
api_keyThe API Key to access the Data CenterAPI KeyN/AYes
regionThe region of the Data CenterRegionUSNo
actionThe action to export dataAdd or removeN/AYes
list_idThe list IDList IDN/AYes
skip_on_invalid_recordsSkip invalid records and don't fail the jobtrue or falsefalseNo
channel_unsubcribe​The channel unsubscribetrue or falsefalse​ No

Example for Usage

$ td query --result '{"type":"iterable","api_key":"xxx","region":"us","action":"remove","list_id":"xxxx", "skip_on_invalid_records":true,"channel_unsubscribe": "false"}' -d sample_datasets "select * from www_access" -T presto

Example Workflow for Iterable

The action accepts the following values:

  • Add
  • Remove
_export:  td:  database: td.database+iterable_export_task:  td>: export_iterable.sql  database: ${td.database}  result_connection: iterable  result_settings:    type: iterable    region : us # or eu    action: add    list_id: 769207    skip_invalid_data: false

References