# Google Export Integration For Advertising

The Ad-tech industry is encountering significant challenges related to tracking and privacy, particularly with the upcoming phase-out of third-party cookies.  Consequently, the strategic importance of first-party data tracking has become crucial.  Treasure Data offers a variety of export integrations with Google marketing platforms, enabling businesses to maximize their valuable first-party data utilization for more effective marketing strategies. Here are the key integration features:

- Targeting customers who have visited your website or apps by uploading cookies or mobile advertising identifiers
- Matching your owned and consented customer profiles with Google's extensive customer database by uploading PII data
- Measuring conversion goals and fine-tuning the outreach strategies by uploading conversion data.


### A glance at TD output connectors for Google marketing platforms

| Catalog item | Primary use case | API | Platform(s) | Notes |
|  --- | --- | --- | --- | --- |
| [Google Ad Manager via Audience Partner API](/int/google-ad-manager-via-audience-partner-api-export-integration) | Upload cookies or mobile advertising IDs for retargeting | Audience Partner API (DMP partner) | Google Ad Manager | - |
| [Google Ads via Audience Partner API](/int/google-ads-via-audience-partner-api-export-integration) | Upload audience cookies or mobile IDs to Google Ads lists | Audience Partner API (DMP partner) | Google Ads | - |
| [Google Display & Video 360 (DV360)](/int/google-display-and-video-360-export-integration) | Upload cookies or mobile IDs to DV360 audience lists | Audience Partner API (DDP) | DV360 | - |
| [Google Display & Video 360 API](/int/google-display-and-video-360-api-export-integration) | Upload Customer Match data (email, phone, address, mobile ID) | DV360 API | DV360 | - |
| [Google Ads V2](/int/google-ads-v2-export-integration) | Upload Customer Match CRM profiles (email, phone, mobile ID) | Google Ads API | Google Ads | - |
| [Google Customer Match](/int/google-customer-match-export-integration) | Unified Customer Match uploads to Google Ads or DV360 | Audience Partner API - Customer Match mapping | Google Ads, DV360 | Recommended |
| [Google Enhanced Conversion](/int/google-enhanced-conversion-via-google-ads-export-integration) | Upload enhanced conversion events (lead, web, offline, call) | Google Ads API | Google Ads | - |