The Ad-tech industry is encountering significant challenges related to tracking and privacy, particularly with the upcoming phase-out of third-party cookies. Consequently, the strategic importance of first-party data tracking has become crucial. Treasure Data offers a variety of export integrations with Google marketing platforms, enabling businesses to maximize their valuable first-party data utilization for more effective marketing strategies. Here are the key integration features:
- Targeting customers who have visited your website or apps by uploading cookies or mobile advertising identifiers
- Matching your owned and consented customer profiles with Google's extensive customer database by uploading PII data
- Measuring conversion goals and fine-tuning the outreach strategies by uploading conversion data.
| Catalog item | Primary use case | API | Platform(s) | Notes |
|---|---|---|---|---|
| Google Ad Manager via Audience Partner API | Upload cookies or mobile advertising IDs for retargeting | Audience Partner API (DMP partner) | Google Ad Manager | - |
| Google Ads via Audience Partner API | Upload audience cookies or mobile IDs to Google Ads lists | Audience Partner API (DMP partner) | Google Ads | - |
| Google Display & Video 360 (DV360) | Upload cookies or mobile IDs to DV360 audience lists | Audience Partner API (DDP) | DV360 | - |
| Google Display & Video 360 API | Upload Customer Match data (email, phone, address, mobile ID) | DV360 API | DV360 | - |
| Google Ads V2 | Upload Customer Match CRM profiles (email, phone, mobile ID) | Google Ads API | Google Ads | - |
| Google Customer Match | Unified Customer Match uploads to Google Ads or DV360 | Audience Partner API - Customer Match mapping | Google Ads, DV360 | Recommended |
| Google Enhanced Conversion | Upload enhanced conversion events (lead, web, offline, call) | Google Ads API | Google Ads | - |