# Getting Started for Marketers

![Marketing Overview](/assets/marketing-overview.6b2be7ed4fec0a91b9072a85a921b12c53fbec6ef5b1deac9b2e0ecf03c49ba0.ea4863fe.avif)

As a **Marketer**, you turn data into action. Use Treasure AI to understand your audience and deliver personalized experiences with the power of AI and Data. Follow these six steps to get started.

## Step 1: Understand Your Audience

Use **Audience Studio** to create and manage customer segments.

* [Audience Studio Overview](/products/customer-data-platform/audience-studio): The central tool for segmentation and activation.
* [Segments Overview](/products/customer-data-platform/audience-studio/segment/segments-overview): Learn about the different segment types.
* [Creating a Batch Segment](/products/customer-data-platform/audience-studio/segment/creating-a-batch-segment): Step-by-step guide to build your first segment.
* [Predictive Scoring Overview](/products/customer-data-platform/audience-studio/predictivemodel/predictive-scoring-overview): Use AI to score customers by likelihood to convert, churn, or purchase.


**Quick start:**

1. Navigate to **Customer Data Platform > Audience Studio**.
2. Create a new batch segment using demographic or behavioral rules.
3. Preview the segment size and refine your criteria.


For advanced predictive models, see [AutoML](/products/customer-data-platform/machine-learning/automl).

## Step 2: Design Customer Journeys

Use **Journey Orchestration** to build multi-step, automated customer journeys.

* [Journey Orchestration Overview](/products/customer-data-platform/journey-orchestration): Learn how journeys work.
* [Batch Journeys](/products/customer-data-platform/journey-orchestration/batch): Schedule recurring journeys based on segment membership.
* [Real-time Journeys](/products/customer-data-platform/journey-orchestration/realtime): Trigger journeys instantly based on customer behavior.


**Common use cases:**

* Welcome series for new customers
* Re-engagement campaigns for inactive users
* Post-purchase follow-up sequences


**Quick start:**

1. Navigate to **Customer Data Platform > Journey Orchestration**.
2. Create a new journey and select a trigger (batch or real-time).
3. Add steps such as wait, condition, and action nodes.


## Step 3: Launch Campaigns with Engage Studio

Use **Engage Studio** to design and deliver campaigns across multiple channels.

* [Engage Studio Overview](/products/marketing-cloud/engage-studio): Get started with the campaign builder.
* [Always-On Campaigns](/products/marketing-cloud/engage-studio/always-on-campaigns): Set up campaigns that run continuously.


**Supported channels:**

| Channel | Description |
|  --- | --- |
| [Email](/products/marketing-cloud/engage-studio/channels/email) | Design and send email campaigns with templates and personalization |
| [Mobile Push](/products/marketing-cloud/engage-studio/channels/mobile-push) | Send push notifications to iOS and Android devices |


**Quick start:**

1. Navigate to **AI Suites > Engage Studio**.
2. Create a new campaign and select your target segment.
3. Design your message content and schedule delivery.


## Step 4: Personalize in Real Time

Deliver personalized experiences on your website and apps using **Real-Time Personalization**.

* [About Real-Time Personalization](/products/customer-data-platform/real-time/about-real-time-personalization): Overview of real-time capabilities.
* [Creating a Real-Time Personalization](/products/customer-data-platform/real-time/creating-a-real-time-personalization-with-audience-studio): Set up personalized content delivery.
* [Creating a Real-Time A/B Test](/products/customer-data-platform/real-time/creating-a-realtime-ab-test): Test different experiences to optimize results.


## Step 5: Activate to External Platforms

Push your segments and customer data to advertising platforms, CRMs, and other marketing tools.

* [Activations Overview](/products/customer-data-platform/audience-studio/activation/activations-overview): Learn how to export segments to external destinations.
* [Activation Templates](/products/customer-data-platform/audience-studio/activation/activation-template-overview): Use pre-built templates for common destinations like Google Ads, Facebook, and Salesforce.


## Step 6: Measure and Optimize

Track campaign performance and gain insights with **Treasure Insights** dashboards.

* [Treasure Insights Overview](/products/customer-data-platform/treasure-insights): Build dashboards to monitor KPIs.
* [Creating a New Dashboard](/products/customer-data-platform/treasure-insights/creating-a-new-dashboard): Step-by-step guide to build your first dashboard.
* [Dashboard Best Practices](/products/customer-data-platform/treasure-insights/best-practices-for-treasure-insights-dashboard-and-insights-model-design): Tips for effective dashboard design.


For AI-powered insights, explore [AI Agent Foundry](/products/customer-data-platform/ai-agent-foundry).

**Quick start:**

1. Navigate to **Customer Data Platform > Reporting**.
2. Create a new dashboard and add widgets for your key metrics.
3. Share the dashboard with your team.


## Typical Marketer Workflow

| Step | Tool | Action |
|  --- | --- | --- |
| 1 | Audience Studio | Build customer segments |
| 2 | Journey Orchestration | Design automated journeys |
| 3 | Engage Studio | Launch campaigns across channels |
| 4 | Real-Time | Personalize website and app experiences |
| 5 | Activations | Push segments to external platforms |
| 6 | Treasure Insights | Measure results and optimize |


## Need Help?

* [Contact Support](/support/contacting-treasure-data-support): Learn how to get assistance from our support team.