Working with Predictive Scoring

Leveraging machine-learning techniques is crucial to efficiently and effectively understand customer data. Marketers who use TD do not need to be familiar with machine-learning and data science.

Our predictive scoring enables you to enjoy machine-learning capability in your day-to-day activities with no technical or theoretical expertise. Marketers can predict profile behavior such as who is likely to churn, purchase, click, or convert in the near future.

Learn more:

• Tuning Predictive Scoring
• How Feature Guess Works
• Predictive Scoring Tutorial
• Predicting Customer Behavior
• About Training and Predictive Scoring Determination
• About Predictive Profile and Scoring