You can view a collection of data about each customer or account in a master segment. Specifically, you can use the Profiles view to identify a combination of behaviors, characteristics, and attributes that help to further determine how you want to segment the customers or accounts. For example, within your master segment, you might find several customers that:
live in the same geolocation
have visited your eCommerce site more than once within the last 180 days
have a common area of interest (as shown through the TD inference feature)
These commonalities can be used to group the customers into a segment.
You can also use Profiles to refine existing master segments and segments.
Does your segment have too few customers?
Does your segment have too many customers for personalized communication?
Are the segment parameters are not specific enough?
To View Profiles
Before you can use the Profiles view, the master segment must exist. See Master Segments.
Open TD Console.
Navigate to Audience Studio > Profiles.
Select a master segment.
Select a specific customer or account to view profile details.
About the Profiles Page
The Profiles Page groups data by customer (or account) sessions and by the campaign.
Automatic inferencing is also applied to the data. For example, using an IP address, a customer location is inferred. Also, central language processing is applied against the data so that, for example, based on type of pages visited, topics of interest can be inferred.
The attributes are defined when you build the master segment. The attributes specify attributes of the customer or account that you want to track and focus on. For example, td_client_id, td_country_name, and td_interest_words.
If you use TD JavaScript SDK, the predefined attributes provided by the SDK are visible here. TD JavaScript SDK attributes have the prefix td_.
Specific attributes can be searched using the search field at the top of the page.
Which Master Table column(s) will be displayed in Profile summary?
When a master table for a master segment includes column(s) below, these column(s) value automatically appears in Profile summary. If the master table has none of them, only cdp_customer_id will be displayed in Profile summary instead.
column name |
|---|
name |
first_name |
last_name |
When a master tables contain the following columns, the following combinations will appear in the profile summary:
master table has | columns displayed in Profile Summary |
|---|---|
name | name |
first_name | first_name |
last_name | last_name |
email, name | email, name |
email, first_name | email, first_name |
email, last_name | email, last_name |
first_name, last_name | first_name + ' ' + last_name (concatenated string) |
name, first_name, last_name | name |
email, first_name, last_name | email, first_name + ' ' + last_name (concatenated string) |
email, name, first_name, last_name | email, name |