The report provides a single pane for marketing professionals to quickly analyze the accuracy of predicted values.
1. Open TD Console.
2. Navigate to Audience Studio.
3. Continue with the displayed parent segment or select a different one.
4. Select a predictive model from the tree.
5. Select Predictive Scores.
Predictive scores data are generated and updated only after a successful parent segment run.
6. Review the report.
There is a Profiles Distribution chart.
7. Optionally, the Score button changes the threshold.
8. Optionally, you can use the Reset.
9. Optionally, select a profile to review Attributes and Behaviors.
For Profiles, the following profiles listed are based on the selection:
- Highly likely