These are the Treasure Data features and improvements released during the month of October 2021.

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Developer Portal

Treasure Data is delighted to announce the release of our Developer Documentation Portal, which includes to-date all of our public APIs. We are in the process of rolling out additional developer documentation, including creating use cases around our APIs to tell the stories developers need to know. Stay tuned for additional improvements as we migrate existing documentation and create new a developer experience.

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Beta Releases

Audience Column Visibility Control

Treasure Data now offers Audience Column Visibility Control which enables administrators to assign different levels of visibility for particular attributes and behaviors of a Parent Segment that ensure compliance with corporate security and privacy requirements. With this feature, administrators can block access to personal identification information (PII) data and prevent marketers from seeing PII by setting up the appropriate visibility access, while at the same time allowing some of those values to be used in segments and activations.

Learn more about Audience Column Visibility Control or contact your Customer Success representative.

Audience Studio (v5) Feature Parity

Treasure Data is excited to announce our new Audience Studio (v5) console has now reached feature parity with our previous console. This means you will now be able to use all features available in Audience Studio (v4) including Batch and Real-Time Segments, Activations, Predictive Scoring, and Funnels.

Alongside existing features, we have overhauled our User Interface (UI) to be more intuitive and interactive and introduced new, powerful features such as console localization in Japanese and A/B Test group creation that will improve marketers’ experience in our console.

Contact your Customer Success representative to receive access to Audience Studio (v5).

Audit Logging for Permission Denial Access

Audit logs are an important tool for security and digital forensics. Audit logging logs each time there is a permission denial. For example, if a user has View-only access, but tries to edit a profile, that event will be logged (in v5 only).

TikTok Marketing API Export Integration

TikTok is the global emerging social media platform that provides targeted ads. Treasure Data provides this integration to support audience opt-in and opt-out of the TikTok this platform.

Learn more about TikTok Marketing API Export Integration or contact your Customer Success representative.

LINE via Crescendo Lab Import Integration

LINE is in Asia what Facebook Messaging and Instagram are to US mobile users, a fast and easy way to communicate with friends and to discover new promotions about your favorite products and services. Crescendo Labs is an official top-tiered technology partner of Line in Taiwan that can provide API services to integrate directly with LINE. Via MAAC API from Crescendo Lab, Treasure Data LINE input connector allows customers to import LINE members and segments including LINE UID and segment info with tags. In order to use this integration, customers have to have access to Crescendo Lab MAAC system.

Learn more about LINE via Crescendo Lab Import Integration or contact your Customer Success representative.

Azure Event Grid Streaming Import Integration

Azure Event Grid is a fully managed event service that enables you to easily manage events across many different Azure services and applications made for performance and scale for event-driven applications. Treasure Data now has a streaming import integration which you can easily configure to stream any event published into Azure Event Grid topics in near real-time, and have them in TD CDP for further decision-making.

Learn more about Azure Event Grid Streaming Import Integration or contact your Customer Success representative.

Oracle Eloqua Export Integration

Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that helps B2B marketers and organizations manage marketing campaigns. The export integration enables adding contacts to Eloqua Contact lists or data to custom data objects. With this updated integration, Treasure Data adds an option to add a prefix to the object identifier. This change allows sending custom objects/contacts with the same contact information from multiple segments in TD to Eloqua without overwriting each other.

Learn more about Oracle Eloqua Export Integration or contact your Customer Success representative.

Presto 350

Treasure Data is excited to announce the BETA release of Presto 350. With this release, we have upgraded TD-Presto core to a stable release of PrestoSQL 350, which includes numerous minor bug fixes and enhancements.

Learn more about Presto 350.

If you would like to be an early adopter of Presto 350, you can enable v350 via magic comment. Reach out to customer support if you require assistance.

GA Releases

Snowflake Import and Export Integration Improvement - Support Key Pair Authentication

Treasure Data has made an improvement to the Snowflake integration by adding the Key Pair mode beside the existing username/password mode.

Amazon S3 Export Integration v2

Amazon Simple Storage Service (Amazon S3) is an object storage service that offers scalability, data availability, security, and performance. Amazon S3 provides features for data organization and configuration of access controls for your business, organization, and compliance requirements.

Treasure Data continues to enhance the infrastructure to extend more features in the future to improve your experience with this integration.

Learn more about Amazon S3 Export Integration v2.

Presto Query Execution Time

To optimize overall resource utilization, Presto Query runtime will be reduced from 48 hours to 6 hours. Upon reviewing the last six months of data, we found only 0.001% of all jobs, run for more than 6 hours. So the impact of the change is minimal, but it improves Presto cluster stability as very long-running queries affect the load on the cluster.

Learn more about Presto Query Runtime Limits.


Treasure Insights Dashboard

The Treasure Insights dashboard now provides customers with a more comprehensive view, including usage; the number of users, the number of data models, and its consumed resources.

td-toolbelt v0.16.10

td-toolbelt v0.16.10 is released with the following enhancements:

  • Support proxy with a username and password

  • Increases the summary_width value to fix the broken options help message format

  • Show message to ask -w option in td query

  • Adding users command help

  • Allow trailing slash for endpoints


Used to enhance the performance of Presto jobs, result_output_redirect is now, by default, set to 'true'.


Announcing the end of Support for Hive 0.13 

On April 15, 2022, Hive 0.13 will be deprecated. We encourage you to migrate your Hive 0.13 queries to Hive 2020.1 or later.

Learn more about Migrating to Hive 2020.1 

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