These are the Treasure Data features and improvements released during the month of November 2021.

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GA Releases

Audience Studio

Audience Studio is Treasure Data’s tool for marketers to segment audiences, run campaigns, and analyze campaigns. 

With the latest release, Audience Studio has been significantly improved with new features enabling you to gain deeper insights into your customers more quickly and efficiently.

We have overhauled the user interface (UI) to be more intuitive and interactive, and introduced new, powerful features such as console localization in Japanese and A/B test group creation that will improve marketers’ experience in our console.

With nested folders, organizations have more flexible controls on their data can manage folders by categories such as geo-location, brands, and business functions.

We’ve also enhanced our governance and security features to help global marketing teams organize customer data and block access to personally identifiable information (PII) as needed.

Treasure Data is committed to ensuring a smooth process of segment migration from the Legacy Audience Studio. You can expect to hear from our Customer Success team with more information as we gradually roll this out over the next few months.

LINE Ads Custom Audience Export Integration

LINE is in Asia what Facebook Messaging and Instagram are to US mobile users—a fast and easy way to communicate with friends and discover new promotions about your favorite products and services.

Here are some scenarios of how marketers can use this connector:

  • Add my Ad Account ID to Treasure Data Ad Group to use Treasure Data as a data provider to push an audience to LINE and vice versa.

  • Export the custom audiences from TD to LINE for target marketing using IFA, Email, and Phone Number (auto-hashed Email and Phone Number).

Learn more about LINE Ads Customer Audience Export Integration.

Presto 350

Treasure Data is excited to announce the GA of Presto 350. With this release, we have upgraded TD-Presto core to the stable release of PrestoSQL 350. This release brings a number of small performance improvements, bug fixes, more UDF support, as well as optimizations in the drivers and connectors.

Learn more about Presto 350.


Tableau Online Export Integration and MFA Requirement

This integration now supports migration authentication using a personal access token. As Salesforce recently announced, beginning February 1, 2022, Tableau Online will require customers to enable MFA (Multi-Factor Authentication). If you continue using Password Authentication for integrating with Tableau Online, the result output jobs will fail after February 1. All connections using Password Authentication with Tableau Online must be migrated to the Personal Access Token authentication method before Feb. 1, 2022. Tableau On-Premise product: Tableau Server, Desktop are not required to use this method. 

Learn more about how to migrate to the Personal Access Token authentication method.


Announcing the end of Support for Hive 0.13 

On April 15, 2022, Hive 0.13 will be deprecated. We encourage you to migrate your Hive 0.13 queries to Hive 2020.1 or later.

Learn more about Migrating to Hive 2020.1 

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