These are the Treasure Data features and improvements released during the month of May 2023.

Submit any product feature requests to treasuredata.com/contact-us



BETA Releases

Amazon DSP Data Provider Export Integration - Improvement

Amazon Demand-Side Platform (DSP) enables advertisers to programmatically buy display, video, and audio ads on or off Amazon. Treasure Data has improved the capability of exporting data from Treasure Data to Amazon DSP with a new EXTERNAL_USER_ID parameter. This improvement helps users add or remove people using the 'EXTERNAL_USER_ID' recordIdType.

Learn more about Amazon DSP Data Provider Export Integration.

Amazon Marketing Cloud Import Integration

Amazon Marketing Cloud is a holistic measurement solution that helps advertisers perform custom analytics and generate cross-media insights. This import integration connector allows you to import the audience enrichment data from Amazon Marketing Cloud to Treasure Data.

Learn more about Amazon Marketing Cloud Import Integration.

Amazon Marketing Cloud Export Integration

Amazon Marketing Cloud is a holistic measurement solution that helps advertisers perform custom analytics and generate cross-media insights. This export integration connector allows you to upload the hashed first-party data from Treasure Data to Amazon Marketing Cloud for audience enrichment.

Learn more about Amazon Marketing Cloud Export Integration.

Pinterest Audiences Export Integration

Pinterest is a social media platform allowing users to discover, save, and share visual content on virtual pinboards, such as images and videos. The platform also allows businesses to showcase their products and services to a highly engaged and visually-oriented audience. The Pinterest Audience Export Integration exports data to Pinterest, allowing users to create new audiences, update or remove people from existing audiences, and remove entire audiences.

Learn more about Pinterest Audiences Export Integration.

GA Releases

Treasure Data Journey Orchestration - Jump

A new Jump feature in TD Journey Orchestration supports sending profiles from one journey to another journey or journey stage based on their behaviors and attributes, enabling marketers to move profiles who no longer qualify for the current journey to a different journey to target them with a different product/service, as well as move profiles that have completed a purchase journey to an onboarding journey.

Learn more about Treasure Data Journey Orchestration - Jump.

Updates

Console Login Page - Improvement

Treasure Data’s new login experience better highlights our latest feature developments and makes it easy to schedule demo.


  • No labels