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One of the challenges of targeting customers with relevant campaigns is understanding where they are in their customer journey. Knowing where customers are in this journey allows organizations to create campaigns and analyze customer behaviors that are specific to individual customers or customer groups. Many organizations use the traditional marketing funnel to understand where their customers are in the buying process. Being able to use all available customer data to accurately identify exactly in which stage customers are in gives marketers a clear advantage.
Treasure Data offers Journeys, a premium subscription feature in Audience Studio, which provides this advantage to its users. Journeys make it easier for marketers to see exactly where their customers are in the buying process, allowing them to create more customer-tailored marketing campaigns using multi-channel activations.
Journeys (formerly Funnels) enables marketers to create and customize a journey with up to 8 stages in the Audience Studio to reflect the exact buying experience of their customers. After the Journey stages have been created, marketers can further analyze and refine the stages and activate specific stages for campaigns.
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The Journeys Dashboard provides a single pane for marketing professionals to quickly analyze total profiles and growth rates within a journey. For detailed information, see About Journeys Dashboard.
The Stages tab provides an overview of each journey stage including created by, last updated, and number of profiles.
The Profiles tab provides a list of profiles in the Parent Segment. From here, you can click on a particular profile to view the specific attributes and behaviors of that profile.
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