You can integrate Treasure Data’s Profiles API with Marketo’s Web Personalization feature to provide fully personalized experience for your customers by leveraging all of your customer data.
Basic knowledge of Treasure Data
Basic knowledge of Treasure Data Profiles API
Basic knowledge of Marketo Web Personalization
Access to Marketo’s add-on Web Personalization feature.
Integrating TD Profiles API with Marketo
Complete the steps in the following sections to integrate the TD profiles API with Marketo:
Configure Marketo for use with the TD profile API
Configure Marketo for use with the TD Profile API
Select the Marketo icon.
Select Web Personalization.
Select Create New.
Specify the segment number that you created in Treasure Data.
Navigate to Campaign. For example, select Marketo logo > Campaign.
Select Create New Web Campaign.
Select the segment name that you created in Treasure Data.
Set the contents. For example, Dialog, In Zone, and Widget.
Add a Marketo RTP Tag and Treasure Data Tag
refer to Marketo Documentation: Web Personalization
Add a call to Treasure Data’s Profiles API.
Send the response to Marketo using the User Context feature of Marketo’s RTP tag.
See examples below and refer to Marketo Documentation: User Context.
Test your code. For example:
Example code for integrating TD profiles API with Marketo web personalization