Audience Studio is the interface for marketers to build the 360-degree view of their customers, divide those customers into segments, and activate those segments to downstream marketing systems.

Treasure Data pulls data from a variety of first, second, and third party sources and creates a model of your customer data. The model enables you to efficiently receive, and effectively analyze and structure data. You then use Audience Studio to apply the data to reports, campaigns and communications. You can also use Audience Studio with other marketing systems to create a holistic customer data management system.

Within Audience Studio, you can:

  • Respond to market changes, modifying your master segments as needed

  • Precisely segment your master segments based on attributes, behaviors, and characteristics

  • View the data at the master segment level, targeted segment level, or individual profile level

  • Identify patterns of behaviors or strands on commonality in your master segment using a form of machine learning that we call Predictive Scoring

  • Activate your customer specific data, perhaps by distributing personalized communications to targeted segments or using vendor tools to further process the segment

In Audience Studio, you can view your data as a master segment. A master segment is a set of individual users, products or businesses defined in the Data Workbench. After it is created in the Data Workbench, you can analyze the master segment either as a group or on an individual profile level, and create targeted segments of that master segment in the Audience Studio. You can then push highly personalized communications out to segments or design campaigns that accurately target segments.

Learn more about Audience Studio in this video:

  • No labels