The attribute grouping feature allows you to create custom attribute groups to organize attributes. Marketers can take advantage of this feature to help organize multiple attributes and brands. You can view attribute groups in the Segment editor. To create and manage attribute groups, review Using Audience API to Create Attribute Groupings.

Users can view the names of databases, tables, and columns in parent segments because annotations are visible for an entire account. However, no data associated with the database, table, and column names are accessible.


  • There is a limit of 32 grouping categories with 200 attributes in each group.
  • Parent and behavior table columns cannot be grouped.

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