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Overview of Segment Builder

The Segment Builder is a customer segmentation, syndication, and personalization tool within the Audience Suite. Use the Segment Builder interface to create customer segments.

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An Immediate View of Your Customers

Segment Builder leverages the full potential of Treasure Data’s underlying data platform. You can create customer segments from ALL customer data even if the data consists of millions of profiles, or tens of billions of customer behaviors. Examples of customer segments are:

  • Web Visitors who haven’t taken key actions
  • Web Visitors who have engaged (more than 3 page views), but haven’t converted
  • Customers without any activities for more than 30 days
  • Seasonal Buyers
  • Loyal Customers who’s LTV is more than $1,000
You must configure data model with Audience Builder before using the Segment Builder. Segment Builder operates on the customer data model defined by Audience Builder.

Example Use Cases

The following examples are use cases we often see from our customers.

Use Case 1: One-to-One Email Marketing Campaign

Create granular customer segments, syndicate to your preferred email marketing tools (for example, Salesforce Marketing Cloud, Adobe Campaign, and Oracle Responsys), and run personalized email campaigns for highly personalized experience.

Use Case 2: Targeted Digital Advertising Campaign

Create granular customer segments, syndicate to digital advertising platforms (for example, Google DoubleClick, and Facebook) to make your user acquisition and retention much more efficient.

Use Case 3: Content Personalization

Show personalized content or banners on your website, based on customer behaviors in real-time. Our Personalization API works with major web personalization tools such as Adobe Target, Optimizely, and Google Optimize.

How to use Segment Builder

Within Segment Builder, you can access to following features:

Last modified: May 03 2018 20:33:55 UTC

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